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Spoke

Three roads.
One position.

Positioning Sprint  ·  Day 5  ·  Options Review
The Unspoken Pitch
Road One  ·  The Exposure1
Anchor

Spoke is the mobile phone system for businesses that cannot afford what their people say on the phone.

Positioning statement

Spoke is a mobile phone system for businesses that carry real risk in what their people say. It brings every mobile call and text inside the business, where it can be recorded, reviewed, proven and acted on. Spoke owns mobile conversation governance for enterprises that cannot afford an unmanaged conversation.

30 second pitch

If your people talk to customers on their mobile phones, you are carrying risk you cannot see. You do not know what was said, you cannot prove it, and you cannot coach it. Spoke is a mobile phone system for businesses that cannot afford that. Every call and text runs through the business, gets recorded and reviewed, and feeds your systems automatically. Banks, insurers, hospitals and national retailers run on it. Your people keep their speed and you get the record.

Road Two  ·  Away From a Desk2
Anchor

Spoke is the business phone system for companies whose people work away from a desk.

Positioning statement

Spoke is a business phone system for companies with large teams working away from a desk. It brings the calls and texts those teams are already having into the systems the business already runs, so the work is recorded, improvable and provable. Spoke owns the work that happens away from the desk, the part of the business every desk built phone system treats as an afterthought.

30 second pitch

Spoke is a business phone system for companies with big teams working away from a desk. Recruiters, brokers, field service, floor staff. Those people already do business on their phones, and right now the business cannot see any of it. Nothing gets recorded, nothing reaches the CRM, nothing triggers the next step, and none of it can be improved or proven. Spoke brings those conversations inside the business. Zoom, RingCentral and Teams were built for the desk and treat mobile as an afterthought. Ours was built for the phone in their hand.

Road Three  ·  In Your Pocket3
Anchor

Spoke is a mobile contact center in your pocket.

Positioning statement

Spoke is a mobile contact center. It gives teams working away from a desk the recording, routing, coaching and automation a contact center provides, on the phone they already carry, at a fraction of a contact center seat. Spoke owns the contact center experience outside the contact center.

30 second pitch

You know what a contact center gives you. Every conversation recorded, routed, scored and connected to your systems. Now think about your people who are not at a desk. Recruiters, brokers, field teams, floor staff. They are having the conversations that actually close things, on their own phones, and you have none of that. Spoke is a mobile contact center in your pocket. Same control, same coaching, same automation, on the device they already carry, at a fraction of what a contact center seat costs.

The three roads4
Road One  ·  The Exposure

Spoke is the mobile phone system for businesses that cannot afford what their people say on the phone.

Road Two  ·  Away From a Desk

Spoke is the business phone system for companies whose people work away from a desk.

Road Three  ·  In Your Pocket

Spoke is a mobile contact center in your pocket.

The recommendation5
The position  ·  Road Two, all three parts

Spoke is the business phone system for companies whose people work away from a desk.

Anchor, positioning statement and thirty second pitch. All three are what we build.

The openers  ·  anchor line only

Cold outreach. Spoke is a mobile contact center in your pocket.

Investor and executive. If your people talk to customers on a mobile phone, you are inviting risk into your business.

Where it takes you

Enterprise mobility. Earned in two years, off the back of the position above.

The boundary6

Which number does Lindsey build the list from?

Not the account list for the next six months. The boundary the position is written to.

01500 to 10,000 employees, SMB out of scope
02Over 1,000 employees
03500 to 3,000 FTE with over $100m revenue
04350+ field service or field sales people